Nike Flyknit

30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, their little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment .Check out a concept of Darrin Crescenzi ,Heather Amuny-Dey and The Mill UK.

Nike Flyknit technology film from Darrin Crescenzi on Vimeo.



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