At 2013 NAIAS, Ford has unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough image.
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[ #inspiration #CGI ]Full CGI image was made for Leaseplan as part of their new campaign by Amsterdam, Netherlands based studio: FISK-imaging BV CGI / postproduction: FISK-imaging - Amsterdam
agency: The Others / Selmore
Software: Maxwell Render, Autodesk Maya, Adobe Photoshop CS More CGI