Shop in Shop concept for Neil Barrett by Zaha Hadid

Recently We featured Changsha Meixihu International culture and art center by Zaha Hadid and here is another design of this Talented Architect: The ‘Shop in Shop‘ concept for Neil Barrett. It is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett ‘Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store. Each separate element acts a as piece in a puzzle of the original ensemble, ensuring each shop maintains a relationship to the defined whole and with the other Neil Barrett Shop in Shop locations.












Photos courtesy: Virgile Simon Bertrand
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