Lexus Intensity

Lexus’s new “Intensity” campaign, Imaginary Forces's directors Michelle Dougherty and Karin Fong captured the heightened sensory experience of driving the new Lexus IS using a series of evocative images intercut with the vehicle in perpetual motion. Viewers are thrust into the driver’s imagination, where they experience the thrill of the drive through his eyes and ears. Check out the Commercial from Los Angeles and New York based studio: Imaginary Forces

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