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The BMW i3
The BMW i3 is the first series-produced vehicle from BMW i, transforms emission-free mobility into pure driving pleasure in a premium automobile. The BMW Group’s first pure electric model creates new possibilities for driving pleasure, sustainability and networking in traffic. The visionary design of the BMW i3 provides an authentic expression of typical BMW sportiness and the efficiency of a four-seater. Its innovative vehicle concept includes a carbon fiber reinforced plastic passenger cell that combines light weight, stability and safety with an exceptional feeling of spaciousness. Driver assistance systems and BMW ConnectedDrive mobility services specially developed for BMW i, combined with the services of 360° ELECTRIC, make emission-free mobility a fascinating everyday experience.
[ #inspiration #Creative ]In Milan Design Week 2014, Japanese designer Nao Tamura has created a floating installation influenced by the earthquake that struck Japan in 2011 for Lexus Design Amazing exhibition. "We lost a lot of people and I thought life is so fragile, people are so fragile," said Tamura. "But also because of the tragedy, we learned to accept the nature and live in harmony with it."
[ #inspiration #CGI ]Full CGI image was made for Leaseplan as part of their new campaign by Amsterdam, Netherlands based studio: FISK-imaging BV CGI / postproduction: FISK-imaging - Amsterdam
agency: The Others / Selmore
Software: Maxwell Render, Autodesk Maya, Adobe Photoshop CS More CGI