Adidas The New Speed of Light

The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.

The New Speed of Light campaign was developed at Iris Worldwide, London, by creative Adam Fish, managing partner Henry Scotland, agency producer Sophie Horner, account director Simon Voxall working with adidas global brand director Thomas Van Schaik. Filming was shot by director Marcus Lyall via ML Studio with producer Phil Tidy and post producer Mark Logue.

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