McDonalds Happy Readers

McDonalds Happy Readers creative campaign by post-production studio based in London: Additive
We have been flat out producing this series of CG images for Leo Burnetts and McDonalds, with photography of the children shot by Nick Dolding. First off we designed the landscapes as solid objects once these where signed off we patently cut these landscapes out from over 600 digital pieces of paper. These images need to be seen large scale to appreciate their detail. Look out for those 48 sheets! On a green note, no trees were harmed or books destroyed in the production process

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