Nike Football World Cup Commercial ‘Risk Everything’ featuring Cristiano Ronaldo, Neymar and Wayne Rooney. The ad depicts the three players as they gear up for the Cup, pushed on to succeed by fans, the media, and evidently the world. Set to the suspenseful beat of Ronaldo walking down a stadium corridor, each player arrives and gets ready for their first game before the screen cuts to black, ending with the caption “Pressure shapes legends. Risk Everything.”
[ #inspiration #Creative ]In Milan Design Week 2014, Japanese designer Nao Tamura has created a floating installation influenced by the earthquake that struck Japan in 2011 for Lexus Design Amazing exhibition. "We lost a lot of people and I thought life is so fragile, people are so fragile," said Tamura. "But also because of the tragedy, we learned to accept the nature and live in harmony with it."
[ #inspiration #CGI ]Full CGI image was made for Leaseplan as part of their new campaign by Amsterdam, Netherlands based studio: FISK-imaging BV CGI / postproduction: FISK-imaging - Amsterdam
agency: The Others / Selmore
Software: Maxwell Render, Autodesk Maya, Adobe Photoshop CS More CGI