Nike / KD7
Nike launch the 7th signature shoe for Kevin Durant. The key product story for the KD7 is ‘Relentless Attack’ which we used as our starting point for the creative. Our system spontaneously transitions between KD's calm state represented by the shoe, and his unpredictable attacking moves.
CREDITS
Concept, Design & Direction:
ManvsMachine
Audio:
Echolab
More Motion Graphics
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