Nike / KD7

By CGRecord -
[ #inspiration #Nike #MotionGraphics ]
Check out a great motion graphics work by ManvsMachine: Nike / KD7
Nike launch the 7th signature shoe for Kevin Durant. The key product story for the KD7 is ‘Relentless Attack’ which we used as our starting point for the creative. Our system spontaneously transitions between KD's calm state represented by the shoe, and his unpredictable attacking moves.


CREDITS
Concept, Design & Direction:
ManvsMachine
Audio:
Echolab
  More Motion Graphics

Comments

Post a Comment

Popular posts from this blog

Aston Martin unveils Its Project Neptune Submarine

By CGRecord -
Image
[ #inspiration #AstonMartin #Design ] Aston Martin has teamed up with Triton Submarines, the acclaimed manufacturer of state–of-the-art submersibles, to design a luxury submarine. Codenamed Project Neptune, the venture enables Aston Martin to further enhance and grow the brand into new aspects of the luxury world, with all the performance, beauty and elegance one has come to expect from the British marque. Project Neptune marries Triton’s diving and operational expertise with Aston Martin’s design, materials, and craftsmanship. Overseen by Aston Martin Consulting, the partnership has shaped a unique concept that will lead to an exclusive, strictly-limited edition vehicle. Project Neptune takes Triton’s acclaimed Low Profile (LP) three-person platform as a basis upon which to explore a new iteration of Aston Martin’s progressive design language. Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and his team have transformed Triton’s compact LP platfor...
Read more