WWF Haze Campaign

[ #inspiration #WWF #CGI #Creative ]
This campaign launched in Singapore to raise awareness of the county's haze issue and the truth of where it comes from. Haze is caused by burning forests in Indonesia and Malaysia for palm oil production, which is found in the products we buy every day




Client: WWF Singapore
Agency: Dentsu Mobius
Creative Director: Mike Middleton
Senior Art Director: Matthew Crescenzo
Art Director: Dominic Ho
Copywriter: Pamela Ho
Animator: Matthew Crescenzo
Account Managers: Anna Adipue
CGI: Illusion Co TH

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